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    Services Marketing
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    Exam 4: Developing service products: core and supplementary service elements
  5. Question
    The Manner in Which a Service Is Provided and the Physical
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The Manner in Which a Service Is Provided and the Physical

Question 52

Question 52

Multiple Choice

The manner in which a service is provided and the physical environment is often referred to as the:


A) service atmosphere
B) service environment
C) servicescape
D) service metrics
E) service blueprint

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