What Does It Mean to 'Use the Service Environment as a Message-Creating

Multiple Choice

What does it mean to 'use the service environment as a message-creating medium'?

A) Attract the attention of target segments
B) Make the servicescape stand out from competing establishments
C) Use sounds, scents, and more to heighten consumers' appetite for services
D) Use symbolic cues to communicate the distinctive nature of the service experience
E) Employ colours, textures, etc.to enhance the service experience