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Which of the Following Is an Example That Illustrates Customers

Question 29

Multiple Choice

Which of the following is an example that illustrates customers' internal responses shaping their behaviour in a servicescape?


A) Visitors to a theme park feel happy and excited, so they stay longer
B) Visitors to a theme park notice that it is hot, so they feel uncomfortable
C) Shoppers in a store do not understand the layout, so they feel confused
D) Employees in a store hate the music, so they feel irritable
E) Employees in a store feel irritable, so they deliver poor service

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