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How Do Consumers Differ, If at All, in the Ways

Question 34

Multiple Choice

How do consumers differ, if at all, in the ways they assess satisfaction with tangible goods and services?


A) They give more weight to courteous salespeople when buying tangible goods.
B) Because of credence properties, they have more trouble assessing tangible goods.
C) With tangible goods, they have more trouble assessing outcomes.
D) With services, they have more trouble assessing technical quality.
E) They assess both in terms of conformance to technical specifications.

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