True/False
Consumers' pre-purchase beliefs play no role in judging post-purchase performance.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q38: Garvin (1988) has identified different perspectives of
Q39: When forming expectations of a brand or
Q40: All of the following help a service
Q41: Any difference between expectations and perceived performance
Q42: If pre-purchase expectations are low, a consumer
Q44: It is often easier for consumers to
Q45: Recent research has shown that the 'halo
Q46: A customer's zone of indifference exists because
Q47: Using the Experience to Profits Model, what
Q48: Why might some customers be satisfied by