Loyal Long-Term Customers Are Not Always More Profitable Than Customers

Multiple Choice

Loyal long-term customers are not always more profitable than customers making one-time purchases for which of the following reasons?

A) Not all services have heavy customer acquisition costs.
B) They do not necessarily spend more than one-off purchasers.
C) They may expect price discounts.
D) Larger customers such as B2B may have significant bargaining power and negotiate lower prices.
E) All of the above