Multiple Choice
What is the main reason why service encounters are especially vulnerable to service breakdowns?
A) Services are intangible.
B) Services are co-produced.
C) Services cannot be stockpiled.
D) They are delivered by people whose service varies.
E) Services cannot be tested prior to purchase.
Correct Answer:

Verified
Correct Answer:
Verified
Q51: In terms of perceived fairness the three
Q52: Explain the different options open to customers
Q53: Pareto developed a rule which is used
Q54: When faced with a customer complaint, service
Q55: Blueprints, fishbone diagrams and control charts provide
Q57: Research suggests that many dissatisfied customers never
Q58: Think about a time when you had
Q59: Customers are primarily concerned with fairness in
Q60: When customers make a complaint to the
Q61: St.George Bank made a commitment to improving