Brad, a Manager, Felt That His Subordinates Needed to Change

Multiple Choice

Brad, a manager, felt that his subordinates needed to change the way they functioned to enhance performance. He interacted with them and made them aware that their present way of doing things was not effective enough. He tried to ensure that the employees accepted that change was inevitable. On the basis of the given information, it can be concluded that Brad is in the _____ phase of the planned change.

A) freezing
B) unfreezing
C) structuring
D) refreezing
E) improvising