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Roshan, the Marketing Manager at Kalx Inc

Question 37

Multiple Choice

Roshan, the marketing manager at Kalx Inc., wants to check if the latest marketing campaign was successful in increasing the sales of PCs for the company. Which of the following steps must he take to measure the sales performance of the organization?


A) Determine where he stands vis-à-vis objectives
B) Define the objectives
C) Develop premises regarding future conditions
D) Evaluate results and revise plans if needed
E) Analyze alternatives and make a plan

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