Kent Stevens, Regional Manager for Quality Transportation, Inc

Multiple Choice

Kent Stevens, regional manager for Quality Transportation, Inc., seeks to purchase a new fleet of delivery trucks for his delivery business. He wants to purchase trucks that are reliable and fuel-efficient, yet reasonably low in price. He selects a truck style that is not the most reliable and fuel-efficient, nor the lost price. However, the truck offers a good combination of attributes that he seeks. Kent's decision best illustrates

A) maximizing.
B) satisficing.
C) optimizing.
D) the coalition model.
E) the incremental model.