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"Suzette, We Must Jump into This New Business Area Now

Question 124

Multiple Choice

"Suzette, we must jump into this new business area now, or we will fall behind," argued Cameron. "Let's price our product well below our competitors' prices, even if we don't make money at first. We will figure out how to make money later." Cameron is guilty of


A) illusion of control.
B) framing effects.
C) discounting the future.
D) bargaining.
E) benchmarking.

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