During a Crisis That Involved a Toxic Spill, the Executives

Multiple Choice

During a crisis that involved a toxic spill, the executives of Grenier Chemical were straightforward in sharing the bad news with the public and providing daily updates on the containment and cleanup process. What is the likely long-lasting effect of this communication strategy?

A) a loss of respect for the company
B) a gain of credibility for the company
C) an increase of anger against the company
D) an increase of anger against the company.
E) an increase in the company's legal liability