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Crowley Heat Exchangers, Inc

Question 57

Multiple Choice

Crowley Heat Exchangers, Inc. is the only provider of a patented high-efficiency heat exchanger. Global Construction Corporation desires to include Crowley's heat exchanger in a proposal for a major project for Global's largest client. However, Crowley charges a premium price for its patented equipment. As a result, Global's potential profit on the major project is eroded, which is an example of the high bargaining power of


A) customers.
B) suppliers.
C) complements.
D) competitors.
E) new entrants.

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