"We Have Rapidly Grown into a Top-Tier Provider of Environmental

Multiple Choice

"We have rapidly grown into a top-tier provider of environmental services worldwide, and our clients expect us to employ top-tier talent and use top-tier technological innovation," said Lucien Dittlinger, Chief Technology Officer. "Therefore, over the next two years, our company is going to devise strategies for exploiting technological innovation. But, before we do this, we first have to gain a clear understanding of our current technology base, to determine which technologies offer the most competitive value." The first step that Lucien is describing is

A) a benchmarking study.
B) a gap analysis.
C) a SWOT analysis.
D) a technology audit.
E) an environmental scanning effort.