"Some of Our Competitors Are Putting Us to Shame with Their

Multiple Choice

"Some of our competitors are putting us to shame with their use of technology-not only out in the field, but at the current tradeshow," said Max. "I toured all of the tradeshow displays and took notes on what our competitors are doing, so that we can compare our practices and technologies with those of our competitors. I'll bet we can learn a thing or two." Max has been engaged in

A) benchmarking.
B) reverse mentoring.
C) a SWOT analysis.
D) a technology audit.
E) a gap analysis.