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Victor Hermosillo, CEO of San Juan Electronics, Said to His

Question 86

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Victor Hermosillo, CEO of San Juan Electronics, said to his division vice presidents, "For our corporate business plan for next year, I want each of you to work with your management teams to develop a SWOT analysis for your division, delivered to me no later than two weeks from today." The vice presidents' submission of SWOT analyses, based upon feedback from their management teams, to the CEO is an example of ________ communication.


A) downward
B) upward
C) horizontal
D) grapevine
E) intrapersonal

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