Aspen Integrated Marketing Used to Have a Strict Hierarchical Structure

Multiple Choice

Aspen Integrated Marketing used to have a strict hierarchical structure, with information given only to those who required it. The new chief executive officer, however, set up a flat organizational structure that eliminates barriers to information flow. Information that was previously available to managers alone is now given to employees as well. He also assigned mentors to new employees to help them in their jobs and enable them to perform better.Aspen Integrated Marketing can now be described as a(n) ________ organization.

A) boundaryless
B) centralized
C) multicultural
D) informal
E) virtual
ESSAY. Write your answer in the space provided or on a separate sheet of paper.
116) Define communication. Explain the basic communication process.