Multiple Choice
A U.S.-based chocolate manufacturer, Browns' Inc., collaborates with a Brazilian company to source cocoa. The cocoa sourced from Brazil along with Browns' unique recipe creates products that are differentiated based on taste and quality. The alliance between the two firms is an example of _________.
A) a joint venture
B) a vertical alliance
C) a horizontal alliance
D) a distribution agreement
Correct Answer:
Verified
Correct Answer:
Verified
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