Identify a True Statement About a Horizontal Alliance

Multiple Choice

Identify a true statement about a horizontal alliance.

A) It occurs between firms that have a supplier-buyer relationship.
B) It occurs when the output of one of the firms in the relationship is the input of the other.
C) It occurs only between firms that are positioned at different stages along the value chain.
D) It can occur between companies who do not do the same activities but do complementary ones.