Multiple Choice
Two organizations, Purple Inc. and Spring Corp., are positioned at a common stage of the value chain. However, they do not have a supplier-buyer relationship. They form an alliance to benefit from complementary activities. Which of the following is exemplified in this scenario?
A) A horizontal alliance
B) A vertical alliance
C) A joint venture
D) A supply agreement
Correct Answer:
Verified
Correct Answer:
Verified
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