Pulse Corp

Multiple Choice

Pulse Corp., a vertically integrated company, is finding it difficult to adapt to current technology that is capable of speeding up its manufacturing process. The company is used to performing work in a specific manner using the old technology. However, in order to maintain competitive advantage, it has to upgrade itself to the current technology. This scenario is an example of __________ that is one of the disadvantages of vertical integration.

A) loss of frequency
B) loss of focus
C) loss of flexibility
D) loss of facility