A Company Called Techno Plus LLC Experienced a Failed Acquisition

Multiple Choice

A company called Techno Plus LLC experienced a failed acquisition, but the managers of the company were hesitant to end the venture as they had already invested too much time, finances, and effort into it. They presumed that everything would work out with a little more money and time. This attitude of the managers of Techno Plus LLC can be termed _________.

A) hubris
B) arrogance
C) positive thinking
D) sunk cost fallacy