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According to the Boston Consulting Group's Growth Share Matrix, Cash

Question 16

Multiple Choice

According to the Boston Consulting Group's growth share matrix, cash cows are business units that _________.


A) have high relative market share but a low growth rate and which can generate large cash flows
B) combine high share with high growth and which require heavy investments
C) require significant investment and effective strategic management
D) have low share and low growth and which add little profitability to a company

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