At Red Inc

Multiple Choice

At Red Inc., a retail store, Mark, the manager, maps the consumption chain to understand the buying patterns of the consumers. He has identified how consumers become aware of their needs for products or services. Which of the following is he likely to do next?

A) He identifies how consumers find the store's offerings.
B) He identifies why dissatisfied consumers return products.
C) He identifies the kind of help that consumers need in order to use their products.
D) He identifies the mode used to pay for the products.