A Survey Is Conducted Among the Customers of a Supermarket

Multiple Choice

A survey is conducted among the customers of a supermarket chain. This survey reveals that the majority of customers prefer to buy Lia, a brand of soap. The reason for the customers' preference is because the company constantly delivers what it promises. In this scenario, the factor that has made the brand of soap named Lia popular among these customers can be best categorized as __________.

A) value
B) rarity
C) inimitability
D) prestige