In the Context of a Firm, Capabilities Refers to ________

Multiple Choice

In the context of a firm, capabilities refers to ________.

A) processes the firm develops to coordinate human activity to achieve specific goals
B) assets that the firm accumulates over time, such as plants, equipment, and people
C) its focus on offering features, quality, convenience, or image that customers cannot get from competitors
D) a company's primary purpose that often specifies the business in which the firm intends to compete