McDonald's Serves McRice Burger in Malaysia,McOZ Burger in Australia,Kiwi Burger

Multiple Choice

McDonald's serves McRice Burger in Malaysia,McOZ Burger in Australia,Kiwi Burger in New Zealand,McHuevo Burger in Uruguay and McSamurai Burger in Thailand.These menu variations are examples of a:

A) combination of global and local marketing mix elements.
B) reflection of failure of U.S.menu items in those countries.
C) deviation from successful marketing practices.
D) replacement of standard menu names with fancy names.
E) selection of menu items that can be sold eventually in U.S.markets.