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  3. Study Set
    Global Marketing Study Set 5
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    Exam 1: Introduction to Global Marketing
  5. Question
    The Pressure for Globalization Is So Intense That Even Leading
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The Pressure for Globalization Is So Intense That Even Leading

Question 50

Question 50

True/False

The pressure for globalization is so intense that even leading pharmaceutical companies such as Pfizer,Merck,Novartis,and Squibb have little choice but to engage in global marketing.

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