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________ Is a Form of Business Ownership in Which a Firm

Question 74

Multiple Choice

________ is a form of business ownership in which a firm that already has a successful product or service licenses its trademark and method of doing business to other businesses in exchange for an initial franchise fee and an ongoing royalty.


A) Licensing
B) Joint Venturing
C) Contracting
D) Franchising
E) Sub-Contracting

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