Manuel Banales, Marketing Director of Plano Power Plants, Inc

Multiple Choice

Manuel Banales, Marketing Director of Plano Power Plants, Inc.'s Electrical Division, is leading a study to identify and assess the relative importance of product features.Manuel directs his staff to design a survey questionnaire and distribute it 100 of Plano's 954 customers.Manuel is ordering a ___.

A) statistic from the customers
B) census of the customers
C) sample of the customers
D) sorting of the customers
E) parameter of the customers