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    New Products Management Study Set 1
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    Exam 15: Implementation of the Strategic Plan
  5. Question
    The Launch Cycle of a New Product Typically Begins with the Beachhead
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The Launch Cycle of a New Product Typically Begins with the Beachhead

Question 15

Question 15

True/False

The launch cycle of a new product typically begins with the beachhead phase.
FALSE

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