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    New Products Management Study Set 1
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    Exam 15: Implementation of the Strategic Plan
  5. Question
    _____ Is the Term Most Widely Used to Cover All
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_____ Is the Term Most Widely Used to Cover All

Question 19

Question 19

Multiple Choice

_____ is the term most widely used to cover all of the information and attitude effort put into changing end-user perceptions.


A) Beachhead
B) Vaporware
C) Communications
D) Rollout

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