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  3. Study Set
    New Products Management Study Set 1
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    Exam 15: Implementation of the Strategic Plan
  5. Question
    The Trial Phase in the Adoption of New Products Is
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The Trial Phase in the Adoption of New Products Is

Question 38

Question 38

True/False

The trial phase in the adoption of new products is the stumbling point for most products that fail; and it is the cause of winning products not winning a great deal more.

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