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    New Products Management Study Set 1
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    In the Context of the A-T-A-R Model, Which of the Following
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In the Context of the A-T-A-R Model, Which of the Following

Question 39

Question 39

Multiple Choice

In the context of the A-T-A-R model, which of the following is usually the necessary first step toward the adoption of a new product?


A) Availability
B) Testing
C) Trial
D) Awareness

Correct Answer:

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