Before the Commercialization of a New Product, the Sales Force

Multiple Choice

Before the commercialization of a new product, the sales force of Seriv Corporation plans to give its suppliers a hint that a new product or an advanced version of an existing product is going to be launched by the end of the year. The firm's action can be seen as an example of _____.

A) signaling
B) corporate espionage
C) beachheading
D) whistleblowing