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    New Products Management Study Set 1
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    Exam 7: Concept Evaluation and Testing
  5. Question
    A Product Concept Is A
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A Product Concept Is A

Question 72

Question 72

Multiple Choice

A product concept is a:


A) finalized result of core competency.
B) product feature.
C) physical prototype.
D) claim of proposed value to customers.

Correct Answer:

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