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    New Products Management Study Set 1
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    Exam 7: Concept Evaluation and Testing
  5. Question
    Conjoint Analysis Is Used to Identify _____
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Conjoint Analysis Is Used to Identify _____

Question 68

Question 68

Multiple Choice

Conjoint analysis is used to identify _____.


A) survey variations
B) the optimum combination of attributes
C) high-potential gaps
D) the optimum price for a product

Correct Answer:

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