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    New Products Management Study Set 1
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    Exam 7: Concept Evaluation and Testing
  5. Question
    Concept Testing Is a Part of the _____ Process
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Concept Testing Is a Part of the _____ Process

Question 43

Question 43

Multiple Choice

Concept testing is a part of the _____ process.


A) development
B) prescreening
C) launch
D) full screening

Correct Answer:

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