Which of the Following Is True of Conjoint Analysis in Concept

Multiple Choice

Which of the following is true of conjoint analysis in concept testing?

A) Conjoint analysis cannot feasibly test attributes and levels using a reduced set of cards.
B) Conjoint analysis ranks the possible combinations of attributes from the least preferred to the most preferred.
C) Conjoint analysis cannot be used to identify those concepts that are the "real losers," which should not be considered for further development.
D) Conjoint analysis is extremely useful in concept testing because of its ability to uncover relationships between attributes and customer preferences.