The Reason It Is Important to Use Determinant Attributes in Making

Multiple Choice

The reason it is important to use determinant attributes in making market maps is:

A) to group individual respondents together into benefit segments based on their preferences.
B) to identify market segmentation techniques for potential markets.
C) to find a spot on the map where a gap offers potential as a new item.
D) to reduce a large number of attributes to a small number of underlying factors.