Trade-Off Analysis Is Unsuitable for Major Innovations Because

Multiple Choice

Trade-off analysis is unsuitable for major innovations because:

A) respondents can conceptualize the innovation and its uses too well in advance.
B) customers tend to give inconsistent reviews about the products.
C) customers without a high level of expertise in the product category may be unable to assess the innovation's benefits.
D) customers without a high level of expertise in the product category mostly provide only data regarding detrimental attributes.