Which of the Following Statements Is True of Conjoint Analysis

Multiple Choice

Which of the following statements is true of conjoint analysis?

A) It primarily considers variety-seeking behavior among consumers.
B) It assumes that one cannot represent a product as a set or bundle of attributes.
C) It is similar to multidimensional scaling as it considers overall similarities rather than specific attributes.
D) It identifies which sets of attributes would be most preferred by customers.