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    New Products Management Study Set 1
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    Exam 6: New Product Ideas: Analytical Attribute Approaches
  5. Question
    Research into Customer Perceptions Can Be Used to Generate a Determinant
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Research into Customer Perceptions Can Be Used to Generate a Determinant

Question 68

Question 68

True/False

Research into customer perceptions can be used to generate a determinant gap map based on attribute ratings provided by customers.

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