Crunchie Cereals Inc

Multiple Choice

Crunchie Cereals Inc., to better anticipate customer needs, sent its product and marketing teams to visit the homes of U.S. families that regularly used its products. Based on the data gathered from analyzing consumer behavior, the product managers concluded that office-going customers would like to have their cereal on the go. Keeping this in mind, Crunchie Cereals came up with a new "Crunch-on-the-go" portable package. Identify the methodology used to gather information regarding customer needs in this scenario.

A) Leap study
B) Ethnographic market research
C) Scenario analysis
D) Screening