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    New Products Management Study Set 1
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    Exam 1: The Strategic Elements of Product Development
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    Products That Are Inventions and Create a Whole New Market
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Products That Are Inventions and Create a Whole New Market

Question 43

Question 43

Multiple Choice

Products that are inventions and create a whole new market are called:


A) new-to-the-world products.
B) new-to-the-firm products.
C) "flanker" brands.
D) improvised products.

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