Multiple Choice
Which of the following statements is true of the importance of new products?
A) The failure rate for new products is estimated to be around 90 percent.
B) The new products process is exceedingly difficult.
C) Radical innovation is detrimental to the survival of a firm.
D) All the individuals involved in the creation of a new product generally belong to the same department.
Correct Answer:
Verified
Correct Answer:
Verified
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