Which of the Following Is True of New Product Categories

Multiple Choice

Which of the following is true of new product categories?

A) If a product is new-to-the-world, the risks and uncertainties faced by the firm are higher.
B) If a product is new-to-the-firm, the associated costs of development and launch tend to be lower.
C) Generally, all the new product categories are innovations.
D) New product categories have to be managed in a similar fashion.