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    Exam 6: E-Commerce Marketing and Advertising
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    Which of the Following Measures the Ratio of Items Purchased
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Which of the Following Measures the Ratio of Items Purchased

Question 59

Question 59

Multiple Choice

Which of the following measures the ratio of items purchased to product views?


A) conversion rate
B) cart conversion rate
C) browse-to-buy ratio
D) view-to-cart ratio

Correct Answer:

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