Question 1

All of the following are examples of open source CMSs except:

Accepted Answer

A)  Joomla 
B)  Drupal 
C)  Dreamweaver CC 
D)  WordPress

Question 2

All of the following are website design features that annoy customers except:

Accepted Answer

A)  slow-loading pages. 
B)  pop-under ads. 
C)  splash pages. 
D)  multi-browser functionality.

Question 3

Which of the following types of sites typically require a high percentage of secure pages?

Accepted Answer

A)  web services 
B)  customer self-service 
C)  trading 
D)  publishing/subscription

Question 4

What are the phases, activities, and milestones for developing an e-commerce presence for a typical start-up website over a one-year period?

Accepted Answer

The answer of What are the phases, activities, and milestones...

Question 5

All of the following are important factors in search engine optimization except:

Accepted Answer

A)  selecting keywords and page titles. 
B)  encouraging other sites to link to your site. 
C)  buying search engine ads. 
D)  adhering to privacy policies.

Question 6

Which of the following statements about responsive web design (RWD) is not true?

Accepted Answer

A)  RWD works best for sites that have complex functionality. 
B)  RWD tools include HTML5 and CSS3. 
C)  RWD makes it possible to design a website that automatically adjusts its layout and display according to the screen resolution of the device on which it is being viewed. 
D)  RWD can be costly.

Question 7

Which of the following is a simple but powerful method for strategizing about a business?

Accepted Answer

A)  benchmarking 
B)  SLDC 
C)  SWOT analysis 
D)  DevOps

Question 8

Explain both demand and supply-side considerations when choosing the hardware platform for an e-commerce site. Include a discussion of I/O-intensive vs. CPU-intensive operations and scalability.

Accepted Answer

The answer of Explain both demand and supply-side considerations when...

Question 9

Which of the following involves creating a skeleton version that focuses on functionality rather than design?

Accepted Answer

A)  web services 
B)  wireframing 
C)  Scrum 
D)  DevOps

Question 10

Web services are loosely coupled, reusable software components based on XML and other open protocols and standards that enable an application to communicate with another application without requiring any custom programming.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following statements about mobile websites is not true?

Accepted Answer

A)  Mobile websites run on a firm's servers, just like a traditional website. 
B)  Mobile websites can be built using standard web tools such as server-side HTML, Linux, PHP and SQL. 
C)  Generally, mobile websites operate more quickly than traditional websites viewed on a desktop computer connected to a broadband office network. 
D)  Most large firms today have mobile websites.

Question 12

Describe the major issues surrounding the decision to build and/or host your own e-commerce site or to outsource some aspects of site development. Include the advantages and disadvantages of each decision.

Accepted Answer

The answer of Describe the major issues surrounding the decision...

Question 13

Advantages of dynamic page generation include all of the following except:

Accepted Answer

A)  lowered menu costs. 
B)  market segmentation. 
C)  nearly cost-free price discrimination. 
D)  client-side execution of programming.

Question 14

When using multivariate testing, if you wish to test two different versions of an image, a button, and a piece of text, how many combinations will you need to test?

Accepted Answer

A)  2 
B)  4 
C)  6 
D)  8

Question 15

Which of the following is a server-side technique that detects the attributes of the device making the request, and using predefined templates, loads a version of a site optimized for the device?

Accepted Answer

A)  LAMP 
B)  AWD 
C)  mobile first design 
D)  RoR

Question 16

Which of the following is not a main factor in determining the overall demand on an e-commerce site?

Accepted Answer

A)  file sizes of web pages being served 
B)  number of simultaneous users in peak periods 
C)  speed of legacy applications that are needed to supply data to web pages 
D)  whether content is dynamic or static

Question 17

MySQL is which of the following?

Accepted Answer

A)  open source database software 
B)  scripting language embedded in HTML documents 
C)  web server software 
D)  website analytics software

Question 18

Which of the following is the most commonly used server-side scripting language?

Accepted Answer

A)  Ruby on Rails 
B)  Django 
C)  PHP 
D)  Perl

Question 19

________ provides a set of standards for communicating between a browser and a program running on a server that allows for interaction between the user and server.

Accepted Answer

A)  CGI 
B)  ColdFusion 
C)  JavaScript 
D)  VBScript

Question 20

All of the following might be part of a website's middle-tier layer except:

Accepted Answer

A)  a database server. 
B)  an ad server. 
C)  legacy corporate applications. 
D)  a mail server.

Exam 3: Building an E-Commerce Presence