Question 1

How has e-commerce changed the marketing of goods?

Accepted Answer

The answer of How has e-commerce changed the marketing of...

Question 2

Which of the following features of e-commerce technology allows users to participate in the creation of online content?

Accepted Answer

A)  ubiquity 
B)  global reach 
C)  information density 
D)  social technology

Question 3

Which of the following is an example of an e-commerce first mover that failed?

Accepted Answer

A)  Etsy 
B)  eToys 
C)  eBay 
D)  E*Trade

Question 4

All of the following can be considered a precursor to e-commerce except:

Accepted Answer

A)  the development of the smartphone. 
B)  Baxter Healthcare's PC-based remote order entry system. 
C)  the French Minitel. 
D)  the development of Electronic Data Interchange standards.

Question 5

All of the following are major social trends in e-commerce in 2018-2019 except for:

Accepted Answer

A)  concerns about the flood of temporary, poorly paid jobs without benefits being generated by on-demand service companies. 
B)  concerns over commercial and governmental privacy invasion. 
C)  concerns about the U.S. Supreme Court ruling that online businesses do not need to collect state sales tax. 
D)  concerns about the increasing market dominance of Facebook, Amazon, and Google.

Question 6

Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?

Accepted Answer

A)  consumer-to-consumer (C2
C)  
B)  social e-commerce 
C)  mobile e-commerce 
D)  business-to-business (B2
B)

Question 7

B2B e-commerce is the largest type of e-commerce.

Accepted Answer

A) True 
 B)False

Question 8

What is a first mover? Why was being a first mover considered to be important during the early years of e-commerce?

Accepted Answer

The answer of What is a first mover? Why was...

Question 9

Ubiquity increases the cognitive energy required to transact in a marketspace.

Accepted Answer

A) True 
 B)False

Question 10

All of the following statements about e-commerce in the United States in 2018 are true except:

Accepted Answer

A)  social e-commerce generated more revenue than mobile e-commerce. 
B)  mobile advertising accounted for over 70% of all digital advertising spending. 
C)  on-demand service firms fueled the growth of local e-commerce. 
D)  growth rates for retail e-commerce were higher in the Middle East than in the United States.

Question 11

Universal standards make price discovery more costly, slower, and less accurate.

Accepted Answer

A) True 
 B)False

Question 12

Why study e-commerce?

Accepted Answer

The answer of Why study e-commerce?...

Question 13

Which of the following is an important societal issue related to e-commerce?

Accepted Answer

A)  consumer behavior 
B)  value webs 
C)  cloud computing 
D)  intellectual property

Question 14

The Internet is a worldwide system of computer networks.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is not a characteristic of a perfect competitive market?

Accepted Answer

A)  Price, cost, and quality information are equally distributed. 
B)  A nearly infinite set of suppliers compete against one another. 
C)  Customers have access to all relevant information worldwide. 
D)  It is highly regulated.

Question 16

Price dispersion has been eliminated in e-commerce

Accepted Answer

A) True 
 B)False

Question 17

Which of the following statements is not true?

Accepted Answer

A)  No single academic perspective dominates research about e-commerce. 
B)  Economists take a purely technical approach to e-commerce. 
C)  There are two primary approaches to e-commerce: behavioral and technical. 
D)  Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations.

Question 18

Which of the following statements about the mobile platform is not true?

Accepted Answer

A)  Over 91% of Americans used a mobile device to access the Internet at least some of the time in 2018. 
B)  Over 212 million Americans were mobile only Internet users in 2018. 
C)  M-commerce purchases were expected to reach almost $280 billion in 2018. 
D)  The time U.S. adults spend using mobile apps accounts for over 60% of total digital minutes spent.

Question 19

Which of the following is not a unique feature of e-commerce technology?

Accepted Answer

A)  interactivity 
B)  social technology 
C)  information asymmetry 
D)  richness

Question 20

It is estimated that by 2022, the size of the B2B market will reach:

Accepted Answer

A)  $730 million. 
B)  $7.3 billion. 
C)  $730 billion. 
D)  $7.3 trillion.

Exam 1: Introduction to E-Commerce

How has e-commerce changed the marketing of goods?

Which of the following features of e-commerce technology allows users to participate in the creation of online content?

Which of the following is an example of an e-commerce first mover that failed?

All of the following can be considered a precursor to e-commerce except:

All of the following are major social trends in e-commerce in 2018-2019 except for:

Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?

B2B e-commerce is the largest type of e-commerce.

What is a first mover? Why was being a first mover considered to be important during the early years of e-commerce?

Ubiquity increases the cognitive energy required to transact in a marketspace.

All of the following statements about e-commerce in the United States in 2018 are true except:

Universal standards make price discovery more costly, slower, and less accurate.

Why study e-commerce?

Which of the following is an important societal issue related to e-commerce?

The Internet is a worldwide system of computer networks.

Which of the following is not a characteristic of a perfect competitive market?

Price dispersion has been eliminated in e-commerce

Which of the following statements is not true?

Which of the following statements about the mobile platform is not true?

Which of the following is not a unique feature of e-commerce technology?

It is estimated that by 2022, the size of the B2B market will reach: